iCAUR recently officially opened its first showroom in the Kingdom, located in Khobar Front Yard, Al Khobar. The opening of this facility marks a new chapter in iCAUR's localization journey, providing local customers with a direct center to explore the brand, experience its products up close, and receive tailored service support.

iCAUR is a new energy vehicle brand based on classic design, studied technology, and sustainable ecosystems; therefore, its entry into the Saudi market goes far beyond just launching a product. By operating under a subsidiary model, iCAUR directly takes responsibility for vehicle import, unified brand building, and standardized management across the Kingdom. This enables the brand to respond to local market needs with greater flexibility and build a robust operational ecosystem encompassing sales, after-sales services, spare parts supply, and customer communication.

Behind this model is full ecosystem support from the parent company, Chery Group. As one of the Fortune Global 500 companies, Chery Group has maintained its position as China's largest passenger car exporter for 23 consecutive years. In terms of R&D, the group has established eight R&D centers worldwide, employing over 30,000 people in this field, including more than 10,000 software engineers. This solid foundation underpins the global product development of iCAUR, quality verification, and enhanced supply chain flexibility.

The iCAUR V27 is scheduled to be officially launched in the Kingdom of Saudi Arabia very soon. The V27 is specially designed to suit the region's extreme heat, long journeys, and diverse road conditions, combining classic design, spacious interior, smart cabin, and new energy driving experience to deliver confident performance across a wide range of trips—from daily city commutes and family outings to weekend getaways. In addition, iCAUR has achieved 100% spare parts coverage for the V27. Alongside standardized after-sales operations and rapid local response, this ensures that users receive stable, transparent, and reliable support long after purchase.