Najran, 05 Safar 1448 AH corresponding to July 19, 2026, SPA -- The Culture House in Najran, in cooperation with the Social Development Bank, today launched the "Craftsmanship Embodiment Laboratories" program for ceramics and pottery production, at the House's headquarters in the city of Najran. The "Craftsmanship Embodiment" laboratory aims to support productive families in Najran by blending inherited traditional skills with modern techniques to keep pace with market needs, alongside developing ceramic and pottery products using digital design tools and modern technologies, thereby contributing to improving product quality and innovating contemporary applications inspired by the region's heritage identity. The program works to empower craftswomen from productive families to develop their products and reach markets, build a leading Saudi brand for applied crafts, and equip women and youth with production and entrepreneurship skills. The project includes opening local and international marketing channels for handicraft products, in addition to integrating crafts with modern technologies while preserving identity, and increasing the handicraft sector's contribution to income diversification and knowledge transfer through accredited programs and mentor networks. // End // 21:45 T M 0191