His Highness chairs the meeting

Thursday, July 23, 2026

Al-Jazeera - WAM:

His Royal Highness Prince Dr. Faisal bin Mishaal bin Saud bin Abdulaziz, Governor of Qassim Region, chaired the meeting of the Supreme Committee for the Buraidah International Date Festival for the 1448 AH season, to follow up on early preparations for the season, approve the festival's main directions, and review executive plans and development initiatives that contribute to enhancing its status as the largest date festival in the world, and maximizing its economic, tourism, and cultural impact.

The committee reviewed developments in the festival's sites and programs, as well as qualitative initiatives aimed at expanding its local and international presence. Among the most prominent are enhancing the visual identity in vital locations and public places, activating partnerships with relevant entities, and attracting dignitaries, ambassadors, investors, and specialized delegations to highlight the festival in the media and strengthen its regional and international presence. Additionally, the development of the seasonal markets digital platform was discussed to improve business efficiency, facilitate buying and selling, protect the rights of all parties, and enhance the competitiveness of the date sector.

The committee reviewed the targets of the media and marketing plan for the season, and mechanisms for improving the quality of services provided to visitors and participants. The meeting also discussed updates on the development of the seasonal markets platform, which has contributed to organizing the movement of date trading and improving business efficiency. The number of registered farms exceeded 5,660, and the number of shoppers reached 5.860. More than 556.130 transactions were executed, and over 3.361 contracts were concluded, enhancing transaction reliability and protecting the rights of all parties.

The meeting discussed initiatives to expand the festival's local and international presence by strengthening the visual identity in airports, train stations, and shopping malls, and attracting influential figures, ambassadors, investors, and specialized delegations to highlight the festival in the media and strengthen its status as a leading international platform in the palm and date sector.

The Governor of Qassim Region noted that the transformation of the Buraidah Festival into the "Buraidah International Date Festival" represents a qualitative leap resulting from years of work and development, aimed at moving the festival from a date marketing season to an integrated international platform that combines economy, tourism, culture, and entertainment, enhances the status of Qassim Region as a global center for date manufacturing and marketing, and attracts investors, experts, and interested parties from around the world.

He stressed the importance of continuing to develop the festival's content and innovating qualitative initiatives that enhance its economic and developmental impact and solidify its place on the international events map, in line with the targets of Saudi Vision 2030.

Saudi News

His Highness commended the efforts of government entities, the private sector, and working committees, emphasizing that integrated work among all parties is the main pillar for the festival's success. He called for doubling efforts to make the 1448 AH season a success and present an exceptional edition reflecting the international status that the Buraidah International Date Festival has achieved.

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