Medina's farms are thriving with the start of the Medina rose season, as blooming flowers become a primary source for local perfume manufacturing, in a scene that combines the beauty of nature with the depth of the agricultural heritage that distinguishes the region.

The Medina rose is characterized by its ability to bloom for most of the year.

Farmers rely on inherited agricultural methods, starting from soil preparation and irrigation to picking the flowers early in the morning to preserve the quality of aromatic oils, before transferring them directly to distillation workshops that blend traditional expertise with modern techniques.

In recent years, the Medina rose has received growing support within programs for developing the agricultural sector, which has contributed to enhancing processing industries and raising the economic value of local aromatic products. Farmers affirm that the rose, descended from the Damascus rose lineage, is distinguished in Medina by its ability to bloom for most of the year, giving it an additional productive and investment advantage.

The rose has also become a key element in events and festivals, allowing visitors to learn about the stages of its cultivation and distillation and to purchase its products, remaining a symbol of Medina's agricultural heritage and its ever-renewing fragrance with each season.