The Saudi-American Business Council organized an event in New York City titled "Beyond the Green Rectangle: Shaping the Future of Sports in the New Global Arena," to discuss the economic and investment partnership opportunities presented by hosting the 2026 and 2034 FIFA World Cup tournaments, as part of the Council's "Quality of Life" initiative; which aims to enhance cooperation between the two countries in the sectors of sports, tourism, entertainment, and hospitality, and support the economic transformation goals in the Kingdom.

Economic Cooperation

The event was attended by Minister of State and member of the Council of Economic and Development Affairs, and member of the Board of Directors of the Supreme Committee for Hosting the 2034 World Cup, Mohammed Al-Sheikh, the Executive Director of the White House team responsible for the 2026 World Cup, Andrew Giuliani, in addition to government officials, business leaders, and investors from the Kingdom and the United States.

Participants discussed the experience of the United States, Mexico, and Canada in hosting the 2026 World Cup, and the opportunities for expanding economic cooperation between the two countries, as well as the role of major sporting events in stimulating investments in infrastructure, tourism, technology, hospitality, and entertainment sectors, which enhances the growth of the global sports economy.

Exceptional Experiences

Al-Sheikh emphasized that the preparations for the Kingdom to host the 2034 World Cup represent an open opportunity for ideas, investments, and international partnerships, pointing to the importance of leveraging sports as a platform that brings together business, culture, and entertainment, contributing to providing exceptional fan experiences.

For his part, Giuliani explained that the United States, Mexico, and Canada successfully organized the 2026 World Cup and achieved sustainable economic benefits, expressing pride in collaborating with the Kingdom during its preparations to host the 2034 World Cup.

Broad Horizons

On his part, the CEO of the Saudi-American Business Council, Charles Halab, confirmed that sports have become one of the most prominent areas of cooperation between the two countries, noting that the United States hosting the 2026 World Cup and the Kingdom's readiness to host the 2034 edition open broad horizons for enhancing partnerships, stimulating investments, and achieving sustainable economic value.

He affirmed the Council's continued efforts to bring together government leaders and the business sector, enhance economic partnership between the United States and the Kingdom of Saudi Arabia, and explore new opportunities for cooperation in various sectors related to sports.

The Saudi-American Business Council organized an event in New York City titled "Beyond the Green Rectangle: Shaping the Future of Sports in the New Global Arena," to discuss the economic and investment partnership opportunities presented by hosting the 2026 and 2034 FIFA World Cup tournaments, as part of the Council's "Quality of Life" initiative; which aims to enhance cooperation between the two countries in the sectors of sports, tourism, entertainment, and hospitality, and support the economic transformation goals in the Kingdom.

Economic Cooperation

The event was attended by Minister of State and member of the Council of Economic and Development Affairs, and member of the Board of Directors of the Supreme Committee for Hosting the 2034 World Cup, Mohammed Al-Sheikh, the Executive Director of the White House team responsible for the 2026 World Cup, Andrew Giuliani, in addition to government officials, business leaders, and investors from the Kingdom and the United States.

Participants discussed the experience of the United States, Mexico, and Canada in hosting the 2026 World Cup, and the opportunities for expanding economic cooperation between the two countries, as well as the role of major sporting events in stimulating investments in infrastructure, tourism, technology, hospitality, and entertainment sectors, which enhances the growth of the global sports economy.

Exceptional Experiences

Al-Sheikh emphasized that the preparations for the Kingdom to host the 2034 World Cup represent an open opportunity for ideas, investments, and international partnerships, pointing to the importance of leveraging sports as a platform that brings together business, culture, and entertainment, contributing to providing exceptional fan experiences.

For his part, Giuliani explained that the United States, Mexico, and Canada successfully organized the 2026 World Cup and achieved sustainable economic benefits, expressing pride in collaborating with the Kingdom during its preparations to host the 2034 World Cup.

Broad Horizons

On his part, the CEO of the Saudi-American Business Council, Charles Halab, confirmed that sports have become one of the most prominent areas of cooperation between the two countries, noting that the United States hosting the 2026 World Cup and the Kingdom's readiness to host the 2034 edition open broad horizons for enhancing partnerships, stimulating investments, and achieving sustainable economic value.

He affirmed the Council's continued efforts to bring together government leaders and the business sector, enhance economic partnership between the United States and the Kingdom of Saudi Arabia, and explore new opportunities for cooperation in various sectors related to sports.