Saudi Ambassador in London Opens International Headquarters of Sela Company with Presence of Turki Al-Sheikh

2026-07-06T14:35:17.712Z

Prince Abdullah bin Khaled bin Sultan, Saudi Ambassador to the United Kingdom, inaugurated the international headquarters of Sela Company in London, attended by Turki Al-Sheikh and a number of leaders. The headquarters serves as a center for the company's overseas operations, aiming to expand its alliances and projects in sports and entertainment in line with the goals of Vision 2030.

His Royal Highness Prince Abdullah bin Khaled bin Sultan bin Abdulaziz, the Custodian of the Two Holy Mosques' Ambassador to the United Kingdom of Great Britain and Northern Ireland, inaugurated the international headquarters of Sela Company—one of the Public Investment Fund's companies—in the British capital London this evening, in the presence of His Excellency Chairman of the Board of the General Entertainment Authority (GEA) Advisor Turki bin Abdulmohsen Al-Sheikh, and attended by Sela's Managing Director Dr. Rakan Al-Harthi, along with a number of company leaders. Following the opening ceremony, His Highness and His Excellency toured the headquarters' facilities, reviewed work progress, and listened to a presentation covering the company's strategy, its targets outside the Kingdom, its key alliances, as well as its current projects and initiatives being implemented in the fields of sports, entertainment, and culture. His Highness the Ambassador affirmed that the opening of Sela's international headquarters in London reflects the growing Saudi presence on the international stage and embodies the Kingdom's development in the sports and entertainment sectors under Saudi Vision 2030. It also underscores the strength of Saudi-British relations and the opportunities they provide to enhance cooperation between the two countries, wishing the company continued success and growth.

His Excellency Advisor Turki Al-Sheikh said: 'Sela Company today represents a national model capable of competing globally, thanks to its accumulated expertise and strategic alliances that have contributed to the implementation of a number of the largest sports and entertainment projects and events. The opening of this headquarters in London is an important step to enhance its presence in international markets, expand its network of relations, and support the implementation of more projects in the coming phase.'

For his part, Sela's Managing Director Dr. Rakan Al-Harthi said: 'We are proud of the visit of His Royal Highness Prince Abdullah bin Khaled bin Sultan and his opening of the company's international headquarters in London. We also value the visit of His Excellency Advisor Turki Al-Sheikh, which reflects the support for the company's trajectory and future aspirations. This step is a motivator to continue the growth journey and embodies Sela's ambition to build long-term strategic partnerships and deliver world-class experiences, thereby enhancing its presence in international markets and supporting the Kingdom's growing stature in the sports and entertainment sectors.'

He added: 'Since the company's board of directors approved expansion plans, Sela has worked to attract the best global talent in this field in order to compete in organizing the most prominent international events and activities. We look forward to a new phase of international alliances, high-quality investments, and solidifying Sela's position as a Saudi global company originating from the Kingdom to the world.'

Sela's headquarters in London serves as a center for its overseas operations, contributing to strengthening its relations with international organizers, rights holders, venues, and production partners, thereby supporting its growth plans in international markets.

Sela has also become a key partner in implementing a number of prominent sports and entertainment projects and events, through its collaboration with Riyadh Season and a wide network of local and international partners, reflecting its expanding presence and its role in developing world-class experiences that enhance the Kingdom's position as a leading destination for entertainment and sports.