Art Promenade brings four-season attraction to Jeddah

Short Url

https://arab.news/mxqzy

Updated 04 July 2026 17:55

Afshan Aziz

July 04, 2026 17:26

JEDDAH: Seasons at Art Promenade is an event in Jeddah consisting of four themed zones inspired by the four seasons of the year.

Organized by Lamsat Events, the attraction, which runs until July 26, offers a mix of family entertainment, creative workshops, live performances and interactive activities designed for visitors of all ages, from snow-themed adventures in the White Land Winter Zone to hands-on creativity at Mad by Me.

The FIFA Fan Zone remains one of the key anchors of the event, offering live match screenings in a high-energy atmosphere, but organizers say the wider concept is what defines the experience.

Ameera Hafez, marketing manager of Lamsat Events, told Arab News: “We wanted visitors to feel like they are travelling through different worlds without leaving Jeddah. We are targeting families, children, youth, and tourists through a variety of interactive zones. Every visit feels different depending on what you choose to explore.”

The wide range of attractions includes the cube screen multi-angle viewing experience, doll-making for children, competitive gaming challenges at Dork Zone, and immersive theatrical experiences at Zombie School. The Qeelah Artists Community highlights local talent through live performances, exhibitions, and workshops, adding a cultural layer to the offering.

“We came expecting it to be a small place that we’d (get through) quickly, but we ended up spending hours moving from one zone to another,” said visitor Sarah Hussain, who attended with her four children. “The snow area was such a surprise in the middle of summer, it was the best activity for the kids, and they didn’t want to leave the Cub House.”

Mohammed Habeeb said: “It’s not just one activity; every corner offers something different. We watched a match at the Fan Zone and then went on to the creative workshops. The evening weather is pleasant, and the seaside programs are great to enjoy at that time. It’s a welcome option during the summer break, especially with limited activities available in the city right now.”

Lina Mansour said that visiting the attraction has become a “weekend routine” for her family. “There is something for everyone: food, games, art, and relaxing areas,” she said. “You don’t feel rushed.”

Beyond entertainment, Hafez said the project supports broader goals aligned with Saudi Vision 2030 by boosting tourism, empowering local entrepreneurs to showcase their products and services to a broad audience, and expanding the city’s cultural and leisure offerings.

Topics:Saudi ArabiaJeddahJeddah Art Promenade