The global Effie Awards honored 'Tafaol Saudi Arabia' during the global event hosted in Riyadh. The recognition came as part of a ceremony that included an elite group of Saudi media entities, brands, and marketing teams within the Kingdom.

Tafaol Saudi Arabia was recognized for meeting criteria based on creativity, reach, and impact, and in appreciation of its role in developing Saudi media work to global standards.

Tafaol Saudi Arabia offers diverse content for all sectors,

The Effie Awards Saudi Arabia ceremony witnessed strong competition among companies, brands, media institutions, and marketing teams in the areas of innovation, impact, and results achievement, reflecting the development of the marketing and content industry in the Kingdom. Effie Awards are among the most prominent and oldest global awards in the marketing and corporate communication sector, launched more than five decades ago to become the most important international standard for measuring the effectiveness of marketing campaigns and their ability to achieve tangible results and real impact.

The Effie Awards base their classification of global institutions on criteria of results, effectiveness, and impact, not just creative and visual aspects, which gives them a high status among global brands and marketing and media agencies in over 125 countries worldwide.

In this regard, Younes Ennayet, CEO of Tafaol Saudi Arabia, commented that this global recognition confirms Tafaol Saudi Arabia's growing position in the media and content industry, and its ability to present a successful Saudi model based on criteria of creativity, reach, and impact on society. He noted that Saudi media is no longer just a transmitter of information, but has become a partner in creating impact, knowledge, and opportunities.

Ennayet added that Tafaol Saudi Arabia has made great efforts recently to bring under its umbrella a unique media model followed by more than 7 million followers. It is built on a newspaper in 30 languages (tafaol.sa), and 6 social media platforms specialized in: 'Achievements of Saudi Arabia @Taf3olKSA - Real Estate @RETaf3ol - Tourism @NajlahYS - Motors @MotorsTaf3ol - Self-Development @ElevateTaf3ol - Media and Marketing Sector @Taf3olBusiness', and a platform dedicated to tracking the most active and trending topics in the Kingdom in real time @Taf3olTrends.

For his part, media expert Bashar Kharbat, General Manager of Prima Saudi Arabia for Public Relations and Corporate Communication, affirmed that the recognition of the Tafaol Saudi Arabia media system within the global Effie Awards represents international acknowledgment of its ability to transform content into real value and tangible impact. He explained that Effie Awards do not measure just visibility, but also measure the effectiveness, results, and impact that media and marketing work leaves on the audience.

Tafaol Saudi Arabia achieved a notable presence by receiving the Effie Awards Saudi Arabia 2026 recognition in appreciation of its media model based on creativity, reach, and impact, in addition to launching qualitative initiatives, most notably the 'Athar' podcast, which hosts leaders, decision-makers, and prominent figures in the business sector within the Kingdom. It achieved great success, with one episode surpassing 2.15 million views on Tafaol's platforms. The platform also continues to expand in producing specialized content and building media and strategic partnerships that enhance its position as one of the most prominent Saudi digital media platforms capable of competing according to the highest global standards.