The Madinah Region Development Authority announced the extension of the registration period for the second edition of the Excellence Program for restaurants and cafes, which aims to elevate the quality of hospitality services and enhance effective competition among establishments, as well as encourage them to adopt best advanced operational practices.

The program allows qualified participants to obtain a set of exclusive benefits, including official accredited classification, the prestigious annual Excellence Badge, as well as inclusion in the list of distinguished establishments, enhancing their market presence.

This includes effective promotion through official platforms, benefiting from extensive media coverage, and being honored at the dedicated annual ceremony. The authority invited restaurant and cafe owners to review the program's criteria guide and register via the designated link, aiming to develop performance and improve the quality of services provided.