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The Governor of Najran Region, Prince Jalawi bin Abdulaziz bin Musaid, expressed sincere thanks and gratitude to the Custodian of the Two Holy Mosques King Salman bin Abdulaziz and Crown Prince and Prime Minister Prince Mohammed bin Salman on the occasion of the launch of the 'Heart of Najran' destination project.

The Governor of Najran affirmed that this launch reflects the keen interest of the wise leadership in developing the Kingdom's regions, enhancing quality of life, and supporting qualitative projects, in line with the goals of Saudi Vision 2030.

Prince Jalawi bin Abdulaziz pointed out that the Najran Region is rich in unique historical, heritage, and tourism components, and a civilizational legacy, in addition to its natural and cultural diversity and strategic location, making it a promising environment for development and investment projects, stressing that the 'Heart of Najran' project will represent a qualitative addition that contributes to highlighting the region's identity, enhancing its status as a tourist and cultural destination, and opening broader horizons for investment, which positively reflects on sustainable development and quality of life for the region's residents and visitors.

The Governor of Najran prayed to God Almighty to preserve the Custodian of the Two Holy Mosques and the faithful Crown Prince, and to perpetuate the security, stability, and prosperity of the nation.

It is worth mentioning that the project includes a promenade with Najrani design, various commercial units, shops, restaurants, cafes, squares and theaters for shows, a multi-screen cinema, a family entertainment area, games, children's areas, and seasonal events.

The project is not just a recreational destination, but a developmental project to improve the quality of life and tourism in the region, by reviving Najrani heritage, providing a safe entertainment environment, and attracting visitors from outside the region. The project contributes to creating 2,500 direct and indirect jobs.