The Jazan region offers diverse tourism options during the summer vacation, drawing their distinction from its natural diversity spanning beaches, islands, mountain heights, farms, and valleys, providing residents and visitors with tourist experiences that suit various interests. Among these options, rural farms have emerged as a modern tourism product that combines entertainment, rural tourism, and agricultural education, in natural settings that offer visitors a different experience amidst green spaces. Rural farms in Jazan are witnessing a growing presence in the tourism landscape, as many farms have transformed into destinations that welcome residents and visitors, capitalizing on the region's agricultural and natural assets to offer an experience that blends relaxation, learning about the agricultural environment, and enjoying recreational facilities, in a model that reflects the diversity of tourism products in the region. They reflect an aspect of the agricultural identity the region has been known for over decades, as productive farms have turned into destinations that receive visitors, maintaining their agricultural activity while simultaneously offering a tourism experience inspired by the nature of the place, highlighting the close relationship between people and the land. Rural farms include various facilities such as open seating areas, cafes, nurseries specialized in ornamental plants, shade trees, and fruit trees, as well as bird and pet sanctuaries, and educational trails about plants and flowers, allowing visitors to learn about plant growth stages, acquire some species, and enjoy an experience combining entertainment, agricultural education, and connection with nature in a quiet rural atmosphere. Visitors move through farm paths lined with fruit trees and ornamental plants, while nurseries attract those interested in learning about and purchasing plants, and open seating areas host families seeking to spend time in quiet natural settings away from the city's hustle and bustle. Dhafer Kulaibi, owner of a rural farm in Jazan, explained that rural farms have become destinations that attract residents and visitors during the summer vacation due to the calm natural atmosphere and experiences combining entertainment and agricultural education, pointing out that these farms represent a model for investing agricultural assets to support rural tourism and offer a different experience for the region's visitors.