The highly anticipated final match between Argentina and Spain has become the most watched sporting event, after resale prices for some tickets jumped to around $2.3 million, an exceptional figure that puts the final on the verge of recording the most expensive ticket in the history of sports events.

The record increase was driven by huge public demand for the anticipated match, along with limited available seats, igniting competition on resale platforms and pushing prices to unprecedented levels.

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These figures reflect the great fan and commercial value of the match, given the wide popularity of both teams, as the match is expected to receive record viewership from around the world, being one of the most anticipated matches in the tournament. Experts in the ticket market believe that major finals usually see a noticeable increase in prices, but the figures circulating for this match are exceptional compared to previous editions, making it a candidate to record a historic number in terms of resale ticket value. While fans await the opening whistle, the final continues to make headlines off the pitch as well, as its tickets have become the talk of sports and economic circles, in a scene reflecting the global momentum surrounding the anticipated match.