American magazine Wired revealed that Cristiano Ronaldo has transitioned from securing sponsorship and advertising contracts to building an investment portfolio that relies on owning direct stakes in health tech and artificial intelligence companies, in addition to a stake in Al Nassr Club.

The magazine reported in a piece published on July 8, 2026, that Cristiano acquired a 5% stake in Al Nassr Club, and that the deal was completed in June 2025, estimating the value of the stake at around £50 million, equivalent to $66.7 million and approximately 250 million riyals.

According to the valuation mentioned in the report, the stake raises the total valuation of Al Nassr Club to about $1.33 billion, or nearly 5 billion riyals, placing the club among the highest-valued sports entities in the region.

Wired pointed out that Cristiano's investment strategy focuses on the health, fitness, and athletic longevity sectors, aligning with the personal brand he built throughout his career around physical discipline and health.

Cristiano became an investor in May 2024 in "Whoop," a company specializing in fitness tracking devices and health metrics analysis, with the company describing the deal as one of his most significant investments. Cristiano had been using their products before becoming a partner.

In February 2026, he paid $7.5 million, equivalent to 28.1 million riyals, to acquire a 10% stake in "Protocol Software," a subsidiary of "Herbalife," which develops a digital health system offering personalized health and nutrition programs.

He also entered early into "Bionic," a company that uses artificial intelligence to design customized dietary supplements, before "Herbalife" acquired it in a deal valued at $150 million, equivalent to 562.5 million riyals.

The magazine compared the investment directions of Cristiano, Messi, and Mohamed Salah; Messi built a portfolio focused on artificial intelligence, gaming, and sports technology, while Salah maintained a more traditional model based on real estate, sponsorship contracts, and charitable work.

Wired magazine revealed that Cristiano Ronaldo has transitioned from securing sponsorship and advertising contracts to building an investment portfolio that relies on owning direct stakes in health tech and artificial intelligence companies, in addition to a stake in Al Nassr Club.

The magazine reported in a piece published on July 8, 2026, that Cristiano acquired a 5% stake in Al Nassr Club, and that the deal was completed in June 2025, estimating the value of the stake at around £50 million, equivalent to $66.7 million and approximately 250 million riyals.

According to the valuation mentioned in the report, the stake raises the total valuation of Al Nassr Club to about $1.33 billion, or nearly 5 billion riyals, placing the club among the highest-valued sports entities in the region.

Wired noted that Cristiano's investment strategy focuses on the health, fitness, and longevity sectors, aligning with the personal brand he has built throughout his career around physical discipline and health.

Cristiano became an investor in May 2024 in "Whoop," a company specializing in fitness tracking devices and health metrics analysis, with the company describing the deal as one of his most significant investments. Cristiano had been using their products before becoming a partner.

In February 2026, he paid $7.5 million, equivalent to 28.1 million riyals, to acquire a 10% stake in "Protocol Software," a subsidiary of "Herbalife," which develops a digital health system that offers personalized health and nutrition programs.

He also entered early into "Bionic," a company that uses artificial intelligence to design customized dietary supplements, before "Herbalife" acquired it in a deal valued at $150 million, equivalent to 562.5 million riyals.

The magazine compared the investment trends of Cristiano with those of Messi and Mohamed Salah; while Messi has built a portfolio focused on artificial intelligence, gaming, and sports technology, Salah has maintained a more traditional model based on real estate, sponsorship contracts, and charitable work.