The collaboration reflects Adidas' ongoing commitment to supporting initiatives that celebrate the communities and cities where it operates.

Adidas announced its collaboration with Dubai Design Lab to celebrate the Flame Tree, a Dubai-wide initiative that honors one of the emirate's most prominent natural landmarks through creativity, design, and community participation.

As part of this collaboration, Adidas created an exclusive pattern inspired by the Flame Tree for the Hyperboost Red Edition, combining innovation in sports performance with local culture.

This edition will be available exclusively at the Adidas store in Dubai Mall, where customers who purchase a Hyperboost Red Edition can personalize their shoes with a free laser engraving service, starting today until July 31.

This collaboration reflects Adidas' ongoing commitment to supporting initiatives that celebrate the communities and cities where it operates, as well as fostering local creativity by offering meaningful consumer experiences. Adidas joins a broader movement highlighting Dubai's cultural identity through design and innovation through its partnership with Dubai Design Lab.

This event will continue throughout July at the Adidas store in Dubai Mall, where visitors are invited to purchase a unique edition of the Hyperboost shoe inspired by one of Dubai's most prominent natural symbols.

Adidas

Adidas