With a design inspired by the club's story, symbols and identity.

Al Hilal Club has unveiled the home kit for the first football team for the sports season (2026/2027) in partnership with Puma, with a design inspired by the club's story, symbols and identity that have united generations of Al Hilal players and fans. The new kit comes under the slogan of a creative campaign titled "One Crest.. One Glory," to celebrate the pride, passion and legacy embodied by the Al Hilal crest, while the design was inspired by the nature of the Kingdom, evoking the sand dunes that reflect the strength, movement and identity that shaped the club's journey.

The design of the kit was inspired by the natural flow of sand dunes, adorned with the usual blue color and gradient patterns mimicking the movement of sand; turning desert features into a modern design that combines the authenticity of the place with a contemporary style, embodying Al Hilal's connection to the land from which its journey began.

The kit is not just a match jersey; it embodies the enduring relationship between Al Hilal's history and future, bringing together the memories, emotions and aspirations shared by the club and its fans across generations. The kit also features a new version of the Al Hilal crest with a more distinctive and high-quality design, with its finest details developed to be clearer and more precise, reflecting the pride carried by the "One Crest.. One Glory" campaign.

Jonathan Bannister, Head of Marketing at Puma for the Middle East, said: "Every kit tells a different story, and through the new Al Hilal home shirt, we wanted to capture the spirit of the club and the environment it was born into with a design that carries authenticity and meaning. Inspired by the movement of sand dunes in the Kingdom, this kit celebrates the pride, ambition and legacy that distinguish Al Hilal, alongside delivering the performance and innovation levels that Puma is known for."

For her part, Vanessa Basora, Chief Marketing and Content Officer at Al Hilal, said: "The home kit embodies the identity and pride that have always been at the heart of Al Hilal. Through the 'One Crest.. One Glory' campaign, we celebrate the bond that unites our club and our fans, and the symbol that brings us all together. Inspired by our roots and the land from which our journey began, this shirt represents the start of a new chapter in Al Hilal's journey."

The home kit for the sports season (2026/2027) will be available starting from (July 18, 2026) via the official online store of Al Hilal Club https://store.alhilal.com, the "Blue Store", and the club's official stores (locations and opening hours can be found here https://store.alhilal.com/en/pages/stores), in addition to the online store of Puma and a number of authorized retail outlets in the Kingdom of Saudi Arabia.