FIFA expects to generate $15 billion in revenue from 2026 World Cup
Media reports indicate that the International Federation of Association Football (FIFA) expects to achieve record revenues of $15 billion from the 2026 World Cup...
The world's attention will turn on Sunday to the 2026 World Cup final, which brings together the two top-ranked teams in the world: Spain, European champions, and Argentina, the reigning world champions, in a showdown that represents two different schools of success.
According to the Spanish newspaper Marca, the Spanish team, led by coach Luis de la Fuente, relies on a young generation, technical dominance, and the squad with the highest market value in the world. Argentina, led by Lionel Scaloni, banks on experience, the mentality of champions, and the influence of its captain Lionel Messi, who remains the most prominent factor on and off the pitch.
The two teams' arrival in the final was no surprise, as they entered the tournament ranked first and second in the FIFA World Rankings, before proving their status on the field. Both teams also maintained undefeated records, although each took a different path to the final, whether technically, economically, or in terms of fan support.
Data from Football Benchmark reveals a significant gap in market value between the two teams. Spain's squad is valued at around €1.47 billion, compared to €818 million for Argentina, meaning Spain's value is about 80% higher than that of the defending champions.
A large part of this difference is due to the young star Lamine Yamal, who is currently the highest-valued player in the world, with an estimated value of €292.2 million. The Spanish team also boasts a lower average age, at 26.7 years, compared to 29.1 for Argentina, which is one of the most experienced teams in the tournament.
Spain's dominance also appears in the ideal lineup based on players' market value, which includes seven Spanish players and exceeds a total value of €1 billion, led by Lamine Yamal, along with Pedri (€139 million) and Pau Cubarsí (€110 million). In contrast, Enzo Fernández tops the list of Argentine players with a value of €104 million, followed by Julián Álvarez at €88 million.
Despite the economic gap, Argentina clearly excels in fan and media impact. The total followers of the Argentine team's players on Instagram amount to about 667 million, compared to just 140 million for Spain's players.
The bulk of this advantage comes from Lionel Messi, whose followers exceed 512 million, making him the most influential figure in world football, even as he approaches the end of his international career.
Argentina's fan presence was also reflected in its official accounts during the tournament. The team's official account gained about 2.4 million followers between June 11 and July 14, a growth rate of 16.2%, while the Spanish team added about half a million followers, a growth rate of 6.7%.
Argentina's dominance also continued at the level of the fastest-growing stars on social media. The five fastest-growing players in the team added 11.8 million new followers during the tournament, more than double the 5.6 million new followers gained by the top five Spanish players.
Messi topped the list, adding six million new followers, followed by Julián Álvarez, Emiliano Martínez, Leandro Paredes, and Lisandro Martínez, all of whom surpassed the one million follower mark during the tournament.
On the physical front, fatigue levels may play a decisive role in the final, given the immense pressure from consecutive matches.
Argentine goalkeeper Emiliano Martínez tops the list of players with the most minutes played among the two finalists, having played 795 minutes without missing a single minute of his country's campaign.
He is followed by Alexis Mac Allister with 730 minutes. The list includes five Spanish players among the most-used: Marc Cucurella, Unai Simón, Pau Cubarsí, as well as Aymeric Laporte and Rodri, all of whom have exceeded 700 minutes.
This physical strain also worries European clubs, as the 2026-2027 season kicks off less than a month later, meaning many stars from both teams will return to their clubs without adequate preparation time.
But all these numbers will lose their value when the whistle blows. Spain enters the final with the highest-valued squad, one of the strongest defenses in the tournament, along with exceptional talent in Lamine Yamal, who is considered the future of world football.
As for Argentina, they enter the match as world champions, boasting the strongest attack in the tournament and relying on the experience of Lionel Messi, who continues to defy age and exceed all expectations.
Numbers may explain the outlines of the matchup, but they will not decide its outcome. As always, the real decision is made on the pitch.
Original source: Asharq Al-Awsat
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