stc Group continues its strategic participation in the Esports World Cup 2026 as a leading and founding partner for the third consecutive year, affirming its commitment to supporting the esports sector at both local and global levels.

The 2026 edition of the tournament is held at the Paris Expo Port de Versailles exhibition center in the French capital Paris, having started on July 7 and continuing until August 23, 2026, with participation of more than 2,000 professional players and 200 clubs from over 100 countries, competing in 25 tournaments featuring 24 global games, for total prizes exceeding $75 million, the largest in the history of the sector.

During this edition, stc Group is associated with three main facilities in the tournament, most notably the 'stc Arena', the competitive center hosting competitions for VALORANT, League of Legends, Counter-Strike 2, Rocket League, EA FC 26, Overwatch 2, and Call of Duty: Black Ops 7, as well as the 'Players Lounge by stc' and the 'Competitors Zone by stc'.

The partnership extends to the live broadcast of the tournament on the Twitch platform, where several segments carry the stc identity, including the 'Replays' segment, 'Highlights of the Previous Day', and 'End of Day Recap', ensuring continuous presence in front of millions of followers worldwide.

This year's edition saw the return of the character 'Shehana', the digital mascot of stc Group that embodies its commitment to empowering the next generation of Saudi players, across various digital platforms and founding partners' content.