Huawei has revealed its readiness to launch the Pura 90 series in global markets next week, specifically teasing the Pura 90s Pro Max model with a campaign focusing on its photography capabilities.

The new model comes with a camera supporting up to 20x optical zoom, marking the first time Huawei offers this specification on a Pro Max-branded phone outside China.

According to the teaser ads published by the company on its digital platforms, the focus was on the camera's zoom capabilities and showing clearer details when shooting from a distance without affecting image quality, along with video recording support using the same lens.

The camera also provides an ultra-wide-angle lens to capture a wider scene in a single frame, improving both close-up and distance photography experiences and offering advanced options for macro enthusiasts and everyday shooting.

Huawei returns to the global 5G phone market with the Pura 90 Pro Max

This announcement comes amid reports of renaming some models of the Pura 90 series for global markets, with the company not yet confirming the number of versions to be launched or details of the new naming policy.

Huawei is expected to officially announce the global series on July 14, with more teaser campaigns anticipated to reveal key features before the date.

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