Extending its commitment to supporting national talents and empowering Saudi youth, Kudo Food and Catering Company, a leader in the fast-food sector, announced its support for the participation of Saudi inventor and its service crew member Lamia Al-Zubaidi in the International Invention, Innovation & Technology Exhibition (ITEX) 2026, held from May 18 to 20, 2026 at the Kuala Lumpur Convention Centre in the Malaysian capital.

Lamia Al-Zubaidi's participation came after she developed an innovation consisting of a smart accessory for restaurant tables, aimed at improving operational efficiency and enhancing the customer experience in the restaurant and hospitality sector. Her invention won a silver medal in the Automation and Manufacturing category, an achievement that reflects the great potential possessed by Saudi youth in the fields of innovation and technical development.

This initiative is part of Kudo's approach to supporting its employees and enabling them to develop their ideas and ambitions, believing that investment in human capital is one of the most important elements of success and sustainability, in addition to enhancing the presence of Saudi competencies in international forums, in line with the goals of Saudi Vision 2030 in supporting innovation and developing human capabilities.

On this participation, Chairman of the Board of Directors of Kudo Food and Catering Company, Mr. Rakan Al-Rashid, said:

"At Kudo, we are proud to support Lamia Al-Zubaidi during this inspiring journey, which reflects an honorable model of ambitious Saudi youth capable of turning ideas into real achievements that compete globally. What Lamia achieved at ITEX 2026 is a source of pride for all of us, and confirms the importance of investing in national talents and supporting them to reach global platforms."

Al-Rashid added:

"At Kudo, we believe that the work environment is not limited to performing daily tasks only, but extends to embracing talents and creating opportunities that enable the sons and daughters of the nation to achieve their ambitions. Our support for Lamia's participation is an extension of our commitment to empowering national competencies and promoting a culture of innovation and creativity."

For her part, Lamia Al-Zubaidi expressed her thanks and gratitude to Kudo for its support of her participation in the exhibition, stressing that this experience represents an important milestone in her professional and personal journey. She added that winning the silver medal was a great motivation to continue developing her ideas and turning them into practical solutions that could serve the restaurant and hospitality sector in the future, noting that this support reflects Kudo's genuine belief in the capabilities and ambitions of its employees.

About Kudo Food and Catering Company:

Kudo Food and Catering Company began its inspiring success story more than 38 years ago, when a group of Saudi youth decided to start their own business, and agreed on the idea of establishing a restaurant that prepares meals in front of customers, which contributed to providing a unique experience in the Kingdom of Saudi Arabia.

Today, Kudo has more than 400 stores across the Kingdom, making it one of the most prominent national brands. As part of its expansion strategy, Kudo has begun expanding outside the Kingdom, with Kuwait being its first international stop, and plans to enter additional markets, reflecting the company's ambition to transfer its successful experience to regional and international markets.