iChen Motors has announced the official launch of its brand iCAUR in the Kingdom of Saudi Arabia, as part of a strategic expansion aimed at strengthening its first presence in the Saudi market, by offering advanced solutions and services that align with customer needs and aspirations, and that support the path of innovation and sustainability.

Mr. Essa Mohamed Kanoo, member of the Board of Directors of iChen Motors, confirmed that this launch reflects the company's keenness to develop qualitative solutions and services and enhance its presence in the Eastern Region, contributing to supporting the innovation ecosystem and developing national competencies.

Mr. Essa Mohamed Kanoo expressed his sincere thanks to the wise leadership and official authorities in the Kingdom for their ambitious vision and continuous support for investment and creating a promising investment environment, appreciating the cooperation of government and municipal agencies and investor support centers in facilitating this step.

Through the launch of iCAUR, iChen Motors aims to contribute to the goals of Saudi Vision 2030, by supporting innovation, developing national competencies, and creating new job opportunities for Saudi youth.