* Ahmed Al-Rashid from Riyadh

Thursday, July 23, 2026 14:3 |1 minute read

The European Commission has approved two deals linked to the Public Investment Fund, including its acquisition of sole control over the American company Electronic Arts, and its entry with Saudi Aramco into joint control of Humane, a company specializing in artificial intelligence.

The Commission said, in two separate decisions issued today under the EU Merger Regulation, that the deals would not raise competition concerns within the European Economic Area, given their limited impact on the markets in which the parties operate.

The first deal concerns the Public Investment Fund's acquisition of sole control over Electronic Arts, whose business focuses on producing and distributing video games via mobile devices, computers, and gaming platforms, as well as organizing and commercially marketing esports competitions.

The Commission clarified that the acquisition would not materially affect competition in the relevant markets, noting that it subjected the deal to the standard merger review process.

In the second deal, the Commission approved the acquisition by Saudi Aramco Development Company and the Public Investment Fund of joint control over Future AI Company 'Humane'.

Humane's activities focus on developing, managing, and operating artificial intelligence technologies and infrastructure, including data centers, cloud and high-performance computing, and advanced AI models and solutions.

The Commission concluded that the deal would not raise competition concerns, given its limited impact on the European Economic Area and the limited combined market position of the parties resulting from the proposed transaction; the deal was also subject to a simplified merger review process.

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