Jarir Marketing's net profit at the end of the second quarter of 2026 increased by 19.5% to SAR 235.6 million, compared to SAR 197.2 million in the same quarter of the previous year.

The reason for the increase in net profit, as the company explained on 'Tadawul Saudi Arabia', is due to a 24% increase in gross profit, which is higher than the increase in sales due to improved profit margin, as the scarcity of product supply led to not resorting to promotional price reductions compared to the previous year.

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The increase in gross profit is also due to the relative improvement in the sales mix in favor of departments with relatively high profitability, as departments such as school supplies and books increased. Meanwhile, net profit rose by 19.5%, a lower percentage than the increase in gross profit due to the rise in selling and marketing expenses and general and administrative expenses, and a decrease in other revenues. On the level of the first six months of 2026, Jarir's net profit increased by approximately 18% to SAR 489 million, compared to SAR 414.5 million in the same period of the previous year. The reason for the increase in net profit is the rise in gross profit, which increased by 18.2%, a higher percentage than the increase in sales due to improved profit margin, as the company did not offer promotional discounts compared to the previous year amid product scarcity.