Rotana Signs Strengthens Its Position as Exclusive Marketer for Building Facades Contract in Riyadh

Against the backdrop of rapid urban and economic transformations in Saudi Arabia as part of Saudi Vision 2030, the outdoor advertising sector continues to grow at an accelerated pace, driven by investments in infrastructure, urban development, and landmark projects in Riyadh, creating new opportunities for brands to reach their audiences through advanced digital media platforms.

Since its inception, Rotana Signs, representing the alliance between Al-Haditha Advertising Company Limited and Rotana Media Services, has emerged as a leading player in the outdoor advertising sector by providing innovative media solutions that have contributed to developing the advertising landscape and enhancing brand presence across the Kingdom.

Over the past years, Rotana Signs has successfully marketed and managed several prominent outdoor media projects in Riyadh, including the Kingdom Tower screen, one of the largest digital screens in the Kingdom, along with a number of premium digital sites that have provided brands with exceptional visibility in key locations across the capital.

Today, Rotana Signs continues to strengthen its position as the representative and exclusive marketer for the third contract signed by Remat Al Riyadh for Development with Al-Haditha Advertising Company Limited for the construction, operation, and maintenance of advertising billboards on building facades at several strategic locations in Riyadh.

This project represents a significant addition to Rotana Signs' portfolio, expanding the network of digital screens marketed by the company to 18 premium digital facades across Riyadh by 2026, giving brands greater opportunities to reach their audiences through strategic, high-traffic locations.

These digital platforms are expected to enhance the urban landscape, provide modern advertising solutions combining creativity and digital technology, and enable brands to execute more impactful and interactive campaigns.

Many leading brands in sectors such as consumer goods, banking, automotive, real estate, retail, luxury goods, hospitality, and others have benefited from the media solutions offered by Rotana Signs, enhancing their presence and increasing audience engagement with their campaigns.

With Riyadh's continued urban growth and its preparations to host several major global events in the coming years, Rotana Signs continues to invest in developing innovative media solutions that support the growth of the outdoor advertising sector and provide brands with high-impact digital platforms, in line with the Kingdom's ambitions and Vision 2030.