''Al-Eqtisadiah'' from Riyadh

Tuesday 21 July 2026 11:40 | 2 minutes read

The Saudi Research and Media Group (SRMG) announced that its subsidiary SRMG Media Solutions (SMS) signed a contract with Saudi Telecom Company (STC) to provide sponsorship and advertising services, as the media representative for Thmanyah Publishing and Distribution.

The group clarified in a statement on "Tadawul" today, Tuesday, that the contract grants STC exclusive rights in the telecommunications category within events and tournaments for which "Thmanyah" holds media rights, including the Saudi Professional League, the Custodian of the Two Holy Mosques Cup, the Saudi Super Cup, and the First Division League.

It added that the agreement includes, in addition to sponsorship rights, a package of media and advertising benefits according to the terms and conditions agreed upon between the two parties, indicating that the contract duration extends 3 years, pointing out that its value exceeds 5% of the company's total revenues according to the 2025 financial statements, without disclosing the financial value of the contract.

Tue, 12 2026

The group expected the financial impact of the contract to start appearing in its financial results from the third quarter of 2026, according to the levels of implementation of contractual obligations, and the company confirmed in its disclosure that there are no related parties in the contract.

The Saudi Research and Media Group (SRMG) had announced last May that its subsidiary "Arabiya Media" entered into an arrangement with the other partners in "Thmanyah Publishing and Distribution" to increase its ownership from 51% to 75%, after obtaining the necessary regulatory approvals, a step that supports Thmanyah's expansion in sports and non-sports visual content.

Thmanyah holds exclusive broadcasting rights for Saudi football competitions, for 2.32 billion riyals for 6 years, with SRMG guaranteeing the implementation of the agreement. The rights include the Custodian of the Two Holy Mosques Cup, the Saudi Roshn League, the Saudi Super Cup, and the First Division League. The Saudi League Association and the Saudi Federation had announced in June 2025 the award of exclusive broadcast rights to Thmanyah, after competition among local and international media, digital broadcasting, and television companies.

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