As Anantara Hotels & Resorts celebrates twenty-five years of unforgettable journeys and experiences, Anantara Al Baleed Resort Salalah joins these global celebrations with a special festive experience designed to embody the brand's spirit of discovery, cultural connection, and authentic luxury.

Nestled between a pristine beach and a tranquil lagoon, Anantara Al Baleed Resort Salalah is the only luxury resort in Salalah featuring villas with private pools, offering a sophisticated sanctuary in one of the region's most distinctive destinations. Renowned for its Khareef (monsoon) season, its ancient frankincense heritage, and year-round natural beauty, Salalah provides the perfect setting to celebrate this significant milestone in Anantara's journey.

Until the end of 2026, Anantara properties worldwide are celebrating this occasion with experiences inspired by the uniqueness of each destination. In Salalah, where soft white sands meet freshwater and the cultural treasures of Dhofar Governorate, Anantara Al Baleed Resort Salalah invites guests to experience 'Salalah Magic' for the 25th anniversary. During the summer months, the experience becomes even more special with the arrival of the Khareef season, which transforms Salalah into a vibrant natural canvas adorned with misty mountains, flowing wadis, and sprawling greenery.

For travelers from GCC countries seeking a summer escape, Salalah offers a temperate climate, captivating landscapes, and an exceptional experience combining privacy, tranquility, spacious surroundings, and the authentic Omani hospitality that Anantara Al Baleed Resort Salalah is known for.

This experience was designed to honor Anantara's first debut in Hua Hin, Thailand in 2001, combining relaxation, gourmet dining, exploration, and cultural heritage in a comprehensive journey through Salalah. Guests enjoy a special 60-minute treatment for two at Anantara Spa, followed by a fine dining experience inspired by Anantara's legacy.

The experience continues beyond the resort with a half-day exploration tour for two in Salalah with the resort's insider guide, allowing guests to discover the natural beauty, cultural landmarks, and timeless magic of Dhofar Governorate. Upon returning to the resort, they take part in a symbolic ceremony to plant a frankincense tree in the resort's farm, leaving a lasting mark that reflects their connection to Salalah and its rich natural heritage.

To complete this journey, guests receive a commemorative gift designed especially for the occasion at departure, creating a lasting memory of their celebration in the jewel of southern Oman.

The 25th anniversary of Anantara is a celebration of the destinations, stories, and people that have shaped the brand over the years," said Andrea Oru, General Manager of Anantara Al Baleed Resort Salalah. He added: "Here in Salalah, we wanted to create an experience that reflects the spirit of our resort and Dhofar Governorate, combining wellness, culinary discoveries, local exploration, and a symbolic gesture rooted in the very land itself. The frankincense tree planting ceremony holds special significance as it gives guests a chance to leave a lasting impact while returning home with a deeper connection to Salalah."

Alongside the anniversary celebration program, guests visiting Salalah during the Khareef season can explore the destination more deeply through the resort's nature picnic experience. Luxury picnics can be arranged by tranquil lagoons, among misty mountains, or on secluded sand dunes, providing a serene and unique way to enjoy the seasonal landscapes that Salalah is famous for.

The menus include 'Tastes of the Orient' offering flavors inspired by Asian cuisine, 'Souk Flavors' celebrating Arabic dishes, and the plant-based 'Mediterranean Glow' menu. Prices start from OMR 190 per person, with special arrangements available for couples, families, and various occasions.

For an even more exclusive evening experience, the Khareef Fine Dining Experience invites couples to enjoy a private candlelit dinner by the beach. Guests can choose from Arabic, Asian, Mediterranean, or seafood menus, with prices starting from OMR 170 per couple, with the experience tailored according to the selected menu and location.

Adding a gourmet highlight to the season, the 'Anantara Khareef Chocolate' returns after its successful debut, now available year-round at Al Mina restaurant. Inspired by Salalah's flavors and heritage, this chocolate combines local frankincense and coconut kunafa, offering a modern take on ingredients deeply linked to the region. Priced at OMR 7 per piece, it gives guests an unforgettable taste of Dhofar to enjoy during their stay or take home as a souvenir.

Guests can enjoy the Salalah Magic experience as an add-on to their stay, or as part of a package including a minimum two-night stay in a private pool villa. Package prices start from OMR 475 for a two-night stay, including all experiences for two people.

The stay package includes luxury accommodation, a special 25th-anniversary welcome cake, a signature spa experience, a fine dining dinner for two, a half-day exploration tour in Salalah, a frankincense tree planting ceremony, and a commemorative gift upon departure.

The Salalah Magic 25th Anniversary experience is available for booking from May 2026 until December 31, 2026, subject to availability and advance reservation.