Writer and film critic Fahd Al-Asta confirmed that 'cinema screening halls ultimately receive about 40% of the value of a cinema ticket,' emphasizing that there is no entity or person opposing the success of Saudi films, as their success serves the interests of all parties.

Al-Asta explained, during an intervention with 'Al-Arabiya FM,' that 'production companies and cinema operators are always looking for the best commercial opportunity, and do not wish to keep a film that achieves weak attendance at the expense of another film capable of attracting a larger audience.'

He pointed out that 'the problem sometimes lies in incorrect readings and inaccurate estimates of film performance,' stressing that show management requires experience in programming and scheduling screening times, reading first-week results, as well as developing marketing strategies and promotional offers capable of attracting viewers.

He added that 'a film's success depends not only on its quality but is also influenced by the strength of marketing and choosing appropriate screening times for the target audience,' noting that scheduling shows at inconvenient times, especially during the crucial first week, may lead to weak turnout and subsequently reduce the number of screenings, which negatively affects the film's chances of success.

Al-Asta concluded by emphasizing that what happened with some Saudi films is due to a strategic error in show management and marketing, not to any campaign against or desire to exclude local films, stressing that the primary goal of cinemas is to achieve the highest rates of attendance and audience turnout.

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