Between the scent of farms, the hustle of folk performances, the fun of theater and games, and live cooking experiences, the sixth Shagra Pepper Festival prepares to welcome visitors with a diverse program featuring over 20 events and interactive experiences, in an edition that offers a mix of entertainment, culture, shopping, and hospitality, making the festival an integrated summer destination for all family members, under the patronage of His Royal Highness Prince Faisal bin Bandar bin Abdulaziz, Governor of Riyadh Region, and with direct follow-up and supervision from the Governor of Shagra, Adel Abdullah Al-Buwardi.

When Does It Start: Time and Date

The festival welcomes visitors on July 23, 2026, at the Municipal Hall for Celebrations and Conferences in Shagra Governorate, daily from 6:00 PM to 1:00 AM, offering an integrated journey combining shopping, entertainment, culture, and hospitality in an atmosphere that reflects the authenticity of the governorate and its agricultural history.

A Journey That Starts at the Farm... and Ends with the Finest Pepper Products

The festival places the visitor at the heart of the agricultural experience through the Farmers' Exhibition, the Farm Experience, and the Pepper Auction, where producer meets consumer directly, and farmers showcase their finest crops, while the auction offers an opportunity to compete for the best products, in an experience that reflects the quality of Shagra pepper, which has become a distinctive brand across the Kingdom.

Heritage Speaks... and Arts Come to Life

Folk heritage is strongly present through the Shagra Storyteller, folk and performing arts, and roaming shows, along with the Shagra Exhibition that showcases the governorate's history and its agricultural and cultural legacy, allowing the visitor to experience details of the past in a modern spirit that preserves local identity.

An Integrated World for Children and Families

The festival has allocated a wide space for families through the Children's Theater, Challenges and Games Area, Live Cooking, in addition to interactive programs and entertainment activities that make children partners in a fun and educational experience, in a safe environment equipped to welcome all family members.

Artisans and Productive Families: Creativity Present in Every Corner

The festival gives a special space for artisans and productive families to showcase their creations and products, along with the Hospitality Tent that offers an experience inspired by Saudi hospitality, while food trucks and the restaurant and café area provide a wide variety of options to suit different tastes.

Sports Activities and Interactive Experiences

The Ministry of Sports area participates with interactive programs and activities targeting different age groups, enhancing the festival's diversity and adding a sports and entertainment dimension, along with sales points that give visitors the opportunity to purchase agricultural and local products directly from the exhibitors.

A Summer Destination for the Whole Family

With this great diversity, the sixth Shagra Pepper Festival transforms into an integrated summer destination, not limited to shopping or entertainment only, but offering an experience that combines agriculture, heritage, culture, and hospitality in one place, enhancing the festival's status as one of the most prominent agricultural festivals in the Kingdom, and making a visit to it a rich experience worth discovering.