Tourism and Leisure / Rural Farms in Jazan: A Tourist Product Enriching Visitor Experience During Summer

Jizan, Muharram 17, 1448 AH corresponding to July 2, 2026 AD, SPA—During the summer vacation, the Jazan region hosts a variety of tourism options, drawing distinction from its natural diversity spanning beaches, islands, mountain highlands, farms, and valleys, offering residents and visitors tourism experiences tailored to different interests. Among these options, rural farms have emerged as a modern tourist product that combines entertainment, rural tourism, and agricultural education in natural settings, granting visitors a unique experience amid green spaces. Rural farms in Jazan are witnessing growing presence in the tourism landscape, as many farms have transformed into destinations receiving residents and visitors, capitalizing on the region's agricultural and natural endowments to provide an experience blending relaxation, exploration of the agricultural environment, and enjoyment of recreational facilities, in a model reflecting the diversity of tourism products in the region. They reflect an aspect of the agricultural identity for which the region has been known for decades, as productive farms have turned into destinations welcoming visitors, preserving their agricultural activity while simultaneously offering a tourist experience inspired by the nature of the place and highlighting the close relationship between humans and the land. The rural farms include diverse facilities such as open seating areas, cafés, nurseries specialized in producing ornamental plants, shade trees, and fruit trees, as well as bird and pet sanctuaries, and educational trails about plants and flowers, allowing visitors to learn about plant growth stages, acquire some varieties, and enjoy an experience combining entertainment, agricultural education, and connection with nature in a quiet rural atmosphere. Visitors move through farm pathways lined with fruit trees and ornamental plants, while nurseries attract those interested in learning about and purchasing plants, and open seating areas see families seeking to spend time in peaceful natural settings away from the hustle and bustle of cities. Zafer Kulaibi, owner of a rural farm in Jazan, explained that rural farms have become destinations attracting residents and visitors during the summer vacation due to the calm natural atmosphere and experiences combining entertainment and agricultural education, noting that these farms represent a model for investing agricultural resources in supporting rural tourism and offering a different experience for visitors to the region. Several visitors to rural farms in Jazan affirmed that these destinations provided them with a unique experience combining enjoyment of nature and learning about the agricultural environment, pointing out that the diversity of facilities and activities, along with the quiet atmosphere and green spaces, made them among the top choices they are keen to visit during the summer vacation with their families. Rural farms contribute to diversifying tourism products in Jazan and enhancing the presence of rural tourism as a promising tourism pattern, by investing natural and agricultural resources in creating destinations that combine entertainment, education, and environmental experiences, supporting quality of life, enriching visitor experience, and aligning with the objectives of Saudi Vision 2030. // End // 10:05 T.M. 0037