Ahead of the launch of 'THE COMEBACK'

Global media attention turns to Jeddah

Jeddah has witnessed a wide local and international media presence as preparations get underway for the launch of the global boxing event 'THE COMEBACK', hosted by the Kingdom on July 25 at the 'Jeddah Super Dome', amid growing attention from specialized sports media, news agencies, and television channels from around the world.

Journalists, photographers, and representatives of digital platforms flocked to the event venue to participate in open media meetings with some of the top boxers participating in the tournament, and to review the organizational and technical preparations accompanying the event, which is headlined by the highly anticipated bout between Britain's Anthony Joshua and Albania's Christian Bringe.

The intensive media coverage reflected the global interest in the tournament, which is one of the most prominent international sporting events hosted in the Kingdom this year. Media outlets were given opportunities to conduct direct interviews with the boxers and assess their technical and physical readiness before the start of the official program accompanying the event.

The media momentum accompanying the tournament underscores the Kingdom's growing status as a global destination for hosting major sporting events, and its ability to organize international competitions that attract wide public and media attention, within the framework of Saudi Vision 2030 objectives aimed at enhancing the Kingdom's presence on the global sports map.