Thursday, July 23, 2026

Al Jazeera - Riyadh:

The Director General of the Joint Programming Production Institution for the Gulf Cooperation Council, Sheikh Mubarak Fahad Al Jaber Al Sabah, announced the launch of the media campaign 'Our Gulf Blooming', which includes a musical artistic work directed at the Gulf family, especially children, with the aim of strengthening the common Gulf identity and consolidating the values of belonging, unity, and solidarity among the peoples of the GCC states, through modern creative content that addresses the new generations.

Sheikh Mubarak Al Sabah stressed that the musical work comes amid the circumstances the region is witnessing, to embody an artistic message that enhances awareness of the unity of destiny and highlights the achievements and resilience of the GCC states in facing challenges and threats.

Sheikh Mubarak explained that the work represents a contemporary Gulf model that combines identity, creativity, and modern technologies, as advanced modern technologies were employed to support visual quality and accelerate the pace of achievement, keeping pace with current events and enhancing the presence of the purposeful Gulf media message targeting the Gulf family.

A group of distinguished Gulf creatives participated in the implementation of the work, with Manal Al Gharabli undertaking the role of creative director, directed by Ahmed Boodham, lyrics and composition by Mashari Al Sari, and performed by artist Maryam Shehab.

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