The Director General of the Joint Program Production Institution of the Gulf Cooperation Council, Sheikh Mubarak Fahad Al-Jaber Al-Sabah, announced the launch of the "Khaleejna Yazhou" media campaign, which includes an artistic musical work directed at the Gulf family, especially children, aimed at enhancing the common Gulf identity and consolidating the values of belonging, unity, and solidarity among the peoples of the GCC states through modern creative content that addresses the new generations.

Sheikh Mubarak Al-Sabah affirmed that the musical work came amid the current circumstances the region is witnessing, embodying an artistic message that enhances awareness of the unity of destiny and highlights the achievements and resilience of the GCC states in facing challenges and threats.

Sheikh Mubarak explained that the work represents a contemporary Gulf model that combines identity, creativity, and modern technologies, as advanced techniques were employed to support visual quality and accelerate the pace of completion, keeping pace with current events and enhancing the presence of the Gulf media message aimed at addressing the Gulf family.

A group of elite Gulf creatives participated in the implementation of the work. Manal Al-Gharabally undertook the role of creative director, Ahmed Boudham directed it, Mashari Al-Sari wrote the lyrics and composed the music, and it was performed by artist Maryam Shehab.