While most countries are content with developing their tourist destinations according to traditional models, the Kingdom of Saudi Arabia, thanks to the ambitious vision led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister - may God protect him - has taken a different strategic path; one that goes beyond merely building luxury resorts to creating a developmental concept born from the heart of nature with a deep Saudi identity and a global vision.

What we see today in the Red Sea Project is a true redefinition of the features of the national economy. Saudi Arabia realized early on that environmental and sustainable tourism is one of the most influential gateways in shaping soft power and economic diversification, along with the concept of sustainability and preserving 90% of the natural environment, and reliance on clean energy using the latest technologies. Perhaps the deepest impact of the Red Sea Project is evident in transforming Saudi Arabia's image on the international map; the tourist or investor who once viewed Saudi Arabia from the perspective of religious or oil weight now sees it as an emerging tourist destination with natural assets that rival the most famous global destinations.

During my visit to the Red Sea, what stuck in my mind most was not the beauty of the sea or the luxury of the resorts, but rather the idea behind this project and what it offers in the tourism industry and investment in natural resources. It confirms that Saudi Arabia is no longer talking about the future of tourism, but it has become a reality on the ground, an experience that reflects the scale of ambition led by Saudi Vision 2030, and a clear message that it is capable of competing with the world's leading destinations with a different vision, based on sustainability and quality of life. The real success of this project is its ability to make the visitor feel that nature comes first and that development can be its partner.

In conclusion.. I believe that the Red Sea Project will be one of the most prominent success stories that Saudi Arabia will tell the world in the coming years.