The new kit for Al Hilal for the 2026-2027 season sparked a wide wave of controversy among the club's fans, after images appeared before the official announcement, dividing opinions between those who praised the preservation of the team's identity, and those who felt the design did not meet expectations.

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The kit retained the usual blue color, with engravings inspired by wave movement, in a design aimed at giving the shirt a modern touch while preserving Al Hilal's visual identity. Despite the idea behind the design, reactions were mixed across social media platforms, where a number of fans described the shirt as traditional and lacking sufficient creative elements, considering that the wave details were not clear or impactful enough to give the kit a distinctive character. Others also saw that Al Hilal, as one of the biggest clubs in Asia and with an increasing global presence, deserves a bolder and more distinctive design that reflects its status and achievements.