The Esports Foundation announced the appointment of Lee Sang-hyeok, known as 'Faker', as the Games Ambassador for the Esports World Cup and the Nations Cup until 2028. According to the press release, 'Faker' is the most decorated and influential player in the history of 'League of Legends', and his career has transcended in-game competitions, making him a hero in South Korea and embodying the growing status of esports players as cultural icons for the digital generation. 'Faker' joins Portuguese Cristiano Ronaldo, captain of Saudi Arabia's Al-Nassr football team, and Norwegian chess star Magnus Carlsen in the Esports Foundation's ambassador program, together representing the growing global culture of professional competition that combines the fame of traditional sports, the evolution of competitive gaming, and the athletes who have helped establish and develop the esports sector. As Games Ambassador, 'Faker' represents the voice of esports players in all aspects of the foundation's work, international events, athlete-focused initiatives, media appearances, and leadership forums, strengthening the bonds between players, fans, and organizations. 'Faker' has spent over ten years competing at the highest levels with team T1, and during his career he has won the 'League of Legends' World Championship six times, the Esports World Cup in 2024, the Mid-Season Invitational (MSI) twice, and the domestic league title ten times.