As the world continues to follow the FIFA World Cup, and as fans gather with great enthusiasm to watch matches and their favorite teams, Arabian Motors Group, part of Al Ghurair Group and the authorized dealer for Exeed vehicles, which continues to strengthen the brand's presence in the Saudi market, chose to lead the sports scene in Riyadh as the exclusive automotive sector sponsor of the largest fan zone in Laysen Valley. Amid an exceptional atmosphere where excitement met luxury, the event was not just a space to watch matches, but a comprehensive experience blending the passion for football with a sophisticated lifestyle.

As part of a global campaign launched by Exeed to celebrate the football viewing experience under the theme “To What Comes Next,” about 500 guests gathered in an immersive interactive experience to explore the most prominent models bearing the brand’s signature, giving them the opportunity to enjoy unforgettable moments coinciding with one of the biggest sporting events the world awaits every four years.

Of course, Laysen Valley was chosen to host the event as an exceptional choice reflecting Exeed’s vision. Thanks to the destination’s reputation for upscale restaurants, luxury stores, and vibrant social facilities, the location formed an ideal platform to solidify Exeed’s presence in the Kingdom and enhance communication with the local community in an authentic and interactive manner.

Guests enjoyed an exceptional experience from start to finish. To welcome them upon arrival, pillars equipped with LED screens showcased stunning visual effects to revive historic moments in football. In the outdoor courtyard of the main tent, various corners were designed to enhance the experience, from live broadcast screens to a light wall inspired by the trophy to photo platforms with designs inspired by the tournament atmosphere, allowing visitors to document their memories before heading to the hall.

Inside the viewing hall, guests enjoyed a refined experience watching the matches, with a giant cinema screen installed, flags of participating countries distributed, and comfortable leather seats reminiscent of VIP lounges in stadiums, ensuring moments of comfort and luxury for the audience. During the halftime break, the atmosphere was no less exciting. Interactive activities added more vitality and gave attendees the opportunity to showcase their football skills, reflecting Exeed’s commitment to creating thoughtful experiences that go beyond the concept of driving cars to a comprehensive lifestyle.

To solidify its presence and strengthen the bond with guests, Exeed did not limit itself to leaving its mark on the fan zone. Throughout the evening, as the official mobility partner, Exeed provided its cars of various models and transported attendees, facilitating their movement within the location, enabling them to closely experience the high levels of comfort and advanced technologies that distinguish its cars.

On a broader scale, the event was an extension of the global “To What Comes Next” campaign, where Exeed leverages the global passion for football to build stronger connections with audiences around the world, inspired by the shared values that unite football enthusiasts. The event also highlighted the brand’s growing portfolio of luxury new energy vehicles, along with its vision based on integrating luxury, advanced technologies, and futuristic design. In the Saudi market, Exeed’s message is clear: transcend traditional boundaries and redefine the future of luxury mobility.