Sports

Global media eyes turn to Jeddah ahead of the launch of "THE COMEBACK"

Date of publication: July 23, 2026 08:30 KSA

Jeddah witnessed a wide local and international media presence as part of preparations for the launch of the global boxing event "THE COMEBACK", hosted by the Kingdom the day after tomorrow, Saturday, July 25, at the "Jeddah Super Dome", amid increasing follow-up from specialized sports media, news agencies, and television channels from various countries around the world.

Journalists, photographers, and representatives of digital platforms flocked to the event venue to participate in open media meetings with a number of the most prominent boxers participating in the tournament, and to learn about the organizational and technical preparations accompanying the event, which is headlined by the anticipated bout between Britain's Anthony Joshua and Albania's Christian Brinega. The intensive media coverage reflected the size of global interest in the tournament, which is considered one of the most prominent international sporting events hosted in the Kingdom this year, while media outlets were given opportunities to conduct direct interviews with the boxers and assess their technical and physical readiness before the start of the official program accompanying the event.

The media momentum accompanying the tournament confirms the Kingdom's growing status as a global destination for hosting major sporting events, and its ability to organize international competitions that attract wide public and media attention, within the framework of the Saudi Vision 2030 goals aimed at enhancing the Kingdom's presence on the global sports map.