Al-Hilal Club signed a sponsorship contract with 'Hamat', one of the retail center development and operation companies, for five seasons, during a ceremony in Riyadh on Wednesday. Through this partnership, the two parties will work to implement the club's strategy to expand in the retail sector, enhance the spread of its official stores, and reach a wider segment in various regions of Saudi Arabia. Major club stores will be launched, and interactive products and experiences will be introduced within the centers and destinations affiliated with 'Hamat', along with organizing meetings with players, displays of cups and championships, and a series of qualitative events and experiences that enhance the fans' connection with the club. This partnership represents an extension of the existing cooperation between 'Al-Hilal' and 'Hamat', which has recently resulted in the opening of the club's two temporary stores in 'Riyadh Park' and 'Jeddah Park', in addition to the official store in 'Panorama Mall'. The two parties also continue working on opening the new main store in 'Riyadh Park' in the coming period, in a step that enhances the club's commercial presence and brings it closer to its fans across Saudi Arabia. Meanwhile, Steve Kalzad, CEO of Al-Hilal Club Company, described this partnership as an extension of the club's strategy aimed at expanding channels to reach its fans, through qualitative initiatives that enhance Al-Hilal's distinction and qualitative presence at all levels, hoping that this sponsorship will benefit both parties. For his part, Abdullah Al-Tamimi, CEO of 'Hamat', confirmed that exceptional sponsorships are built on shared ambitions, and through cooperation with Al-Hilal, they will work to innovate a new generation of experiences that enhance fans' closeness to their favorite club, noting that this partnership strengthens 'Hamat's position as vibrant centers that bring together all members of society.