Ray Eng, head of esports at Moonton, pointed out that their participation in the Esports World Cup 2026, currently held in Paris, marks the third consecutive year of collaboration with the tournament, explaining that this partnership has helped advance the company's plans for global expansion and increase the reach of 'Mobile Legends: Bang Bang'. He added in his interview with SPA that Moonton is participating in the Mid-Season Cup alongside the World Women's Championship, emphasizing that the company has shifted from a direct invitation system to building a competitive ecosystem based on team qualification through a professional path that relies on developing the teams' infrastructure. He noted that the recent period has seen a mutually beneficial partnership between Moonton and the tournament, which helped attract renowned global teams such as Liquid and Vitality to the game's ecosystem, in addition to working on expanding the base of participating teams, especially in Western Europe, and giving them the opportunity to qualify for the Mid-Season Cup. He mentioned that this collaboration was a key factor in implementing Moonton's global expansion strategy, noting that the growing presence in the Middle East and North Africa region has introduced a new audience to 'Mobile Legends: Bang Bang'. He explained that Moonton has been keen to develop the women's competition ecosystem, emphasizing that the tournament has become an essential part of the company's strategy to expand participation and enhance inclusivity in esports. He praised the participation of Falcons Club and Team RBN in the women's competitions, and affirmed that the competitions in Paris reflect the success of the collaboration in supporting international expansion and showcasing an integrated model for developing the esports ecosystem. He concluded his remarks by stressing that the rapid growth of esports in Saudi Arabia reflects the success of these partnerships and opens wider horizons for continued expansion in the coming years.

These statements come amid the steady growth of the esports industry globally, as major companies seek to enhance their presence through international partnerships.

This collaboration shows how major tournaments drive the global expansion of video games, especially in emerging markets like the Middle East. It also reflects an increasing trend toward inclusivity in the sector through a focus on women's competitions. With the continued growth of esports in Saudi Arabia, these partnerships are expected to expand to include more teams and tournaments in the future.