Sports / Head of Monton's Esports System: Esports World Cup Boosted Global Spread of 'Mobile Legends: Bang Bang'
Paris, Muharram 27, 1448 AH, corresponding to July 12, 2026, SPA – The head of Monton's esports system, Ray Ing, confirmed that their participation in the 2026 Esports World Cup, currently underway in Paris, marks the third consecutive year of partnership with the tournament, noting that the collaboration has contributed to supporting the company's plans for global expansion and enhancing the spread of the game "Mobile Legends: Bang Bang." He explained to SPA that Monton is participating this year with the Mid-Season Cup as well as the Global Women's Championship, affirming that the company has moved from a direct invitation system to building a competitive system based on the qualification of teams through a professional path founded on developing the teams' infrastructure. He indicated that the past period witnessed a mutually beneficial partnership between Monton and the tournament, which helped attract prominent global teams, such as Team Liquid and Team Vitality, to the game's ecosystem, in addition to working on expanding the base of participating teams, particularly in Western Europe, and giving them the opportunity to qualify for the Mid-Season Cup. He stated that this collaboration was an important factor in implementing Monton's strategy for global expansion, noting that the growing presence in the Middle East and North Africa region contributed to introducing a new audience to the game "Mobile Legends: Bang Bang." He pointed out that many fans in the past years lacked knowledge of the nature of the game, but hosting its competitions as part of the global event helped present it to a wider audience in the Middle East, thereby enhancing its spread and increasing its fan base. He explained that Monton has been keen on developing the women's competition system, affirming that the tournament has become a main part of the company's strategy to broaden participation and enhance inclusivity in esports, praising the participation of Falcons Club, alongside Team RBN in the women's competitions, affirming that holding the competitions this year in Paris reflects the success of the collaboration in supporting international expansion and highlighting an integrated model for developing the esports system. He concluded his statement by emphasizing that the rapid growth witnessed by the Kingdom and the Middle East and North Africa region in the esports sector reflects the success of these partnerships, opening broader horizons for continued expansion in the coming years.
Original source: SPA
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