The management of Al-Ittihad Club has reached advanced negotiations with Tatweer Al-Balad Company to become the club's main sponsor, according to sources close to Al-Riyadiya. The same sources indicated that the company's logo will appear on the chest of the first football team's shirts starting from the new sports season, a step that enhances the partnership between the two parties. If the agreement is finalized, the company will join the list of the club's main sponsors, with contract details to be announced in the coming period. Tatweer Al-Balad is one of the Public Investment Fund companies and is the main developer of the Historic Jeddah area, as part of a project aimed at preserving the urban and cultural heritage of the area and developing it in line with the goals of Saudi Vision 2030.