NHC Group signed a strategic partnership agreement on Saturday evening with Al-Hilal Club Company, making it the club's main partner for three seasons.

The signing ceremony took place at 'Al-Fursan Destination' in Riyadh, in the presence of Prince Nawaf bin Saad, Chairman of the Board of Directors of Al-Hilal Club Company, and Mr. Mohammed bin Saleh Al-Bati, CEO of NHC Group.

NHC Group was represented in the signing by Mr. Waleed Al-Harqan, Chief Marketing Officer, alongside Al-Hilal Club CEO Steve Kalzada, in the presence of members from both entities and media representatives.

Under this partnership, the NHC logo will appear on the shirts of all Al-Hilal football teams and academy teams, along with a package of commercial and marketing rights inside and outside the stadium.

This partnership extends NHC's strategy of building strategic partnerships with leading national entities, enhancing its presence and consolidating the position of its integrated urban destinations.

CEO of NHC Group, Mr. Mohammed bin Saleh Al-Bati, confirmed that this partnership represents a strategic step reflecting the group's direction to expand partnerships with leading sports entities, enhancing integration between urban development and sports, and contributing to building vibrant cities that improve quality of life.

Al-Bati added that this partnership strengthens NHC's presence and highlights its integrated urban destinations that combine housing, services, and qualitative experiences, amid the rapid development of the Saudi sports sector.

Meanwhile, Al-Hilal Club CEO Steve Kalzada said that the partnership with NHC Group represents an important step in the club's journey toward building a sustainable commercial system, pointing out that this partnership brings together two entities that share ambition and leadership, aiming to achieve an impact that extends beyond the limits of a traditional partnership.

Kalzada expressed his happiness with NHC joining the family of Al-Hilal partners, affirming his confidence that this partnership will contribute to achieving mutual value for both parties and reflect the status Al-Hilal has reached as an attractive destination for major national brands, supporting the club's strategy to enhance commercial growth and continue investment and development on various fronts.