With a unified and comprehensive advertising coverage across the "Rotana Sciences" network.

Coinciding with the global unveiling of the new generation of its foldable devices, Samsung Electronics Saudi Arabia, in full collaboration with Rotana Sciences, launched a unified digital advertising campaign across the Kingdom, where the campaign transformed the urban landscape and key landmarks in the Kingdom's cities into interactive display platforms that embody the mechanical motion of foldable screens opening and highlight the visual identity of the new generation.

The advertising strategy focused on implementing a synchronized (Roadblock) advertising campaign for 10 consecutive minutes across the entire digital portfolio of Rotana Sciences, ensuring a complete 100% share of voice at 8:00 PM Saudi time, immediately after the global launch event, leveraging the visual alignment between the mechanical motion of folding the device and the rhythmic transformation of advertisements on outdoor screens in the capital Riyadh and major cities of the Kingdom.

The geographical coverage included the capital Riyadh via the facades of Kingdom Tower and Al Olaya Avenue, in addition to luxury digital facades in Solitaire, The Esplanade, Nakheel Mall, and the digital screen network inside Riyadh Metro carriages, extending to the Eastern and Western regions through digital bridges and Megacom and LED networks on main roads and vital transportation arteries.

Sami Khairallah, Vice President of the Mobile Division at Samsung Electronics Saudi Arabia, affirmed: "The launch of the new generation of foldable phones represents a fundamental milestone in the path of mobile device innovations, which required media execution commensurate with the scale of this development. The partnership with Rotana Sciences enabled us to synchronize the global unveiling with comprehensive digital coverage across the Kingdom, transforming its most prominent landmarks into a unified platform."

For his part, George Yazbek, Executive Commercial Director at Rotana Sciences, stated: "Major technology launches require media moments that match the scale of the innovation behind them. Through our national digital network, Rotana Sciences provided synchronized activation across all cities in Saudi Arabia, turning them into a unified theater."

This synchronization reflects the rapid development of the outdoor digital media infrastructure in the Kingdom, and the capacity of strategic planning to turn global product launch moments into rich media experiences that enhance field presence and reach the target audience with high efficiency.