* Ahmed Al-Rashid from Riyadh

Thursday 23 July 2026 14:3 |1 minute read

The European Commission has approved two deals related to the Public Investment Fund (PIF), including its acquisition of sole control of the US company Electronic Arts, and its entry with Saudi Aramco into joint control of the company Human, specialized in artificial intelligence.

The Commission said in two separate decisions issued today under the EU Merger Regulation that the two deals would not raise competition concerns within the European Economic Area, given their limited impact on the markets in which the parties operate.

The first deal concerns PIF's acquisition of sole control of Electronic Arts, whose business focuses on producing and distributing video games via mobile devices, computers, and gaming platforms, as well as organizing and commercializing esports competitions.

The Commission clarified that the acquisition would not substantially affect competition in the relevant markets, noting that it had subjected the deal to normal merger review procedures.

In the second deal, the Commission approved the acquisition by Saudi Aramco Development Company and the Public Investment Fund of joint control in Future AI Company 'Human'.

Human's activities focus on developing, managing, and operating artificial intelligence technologies and infrastructure, including data centers, cloud and high-performance computing, and advanced AI models and solutions.

The Commission concluded that the deal would not raise competition concerns, due to its limited impact in the European Economic Area and the limited combined market position of the parties resulting from the proposed transaction, and the deal was subject to simplified merger review procedures.

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