The System for Entertainment Activities and Supporting Activities, approved by the Cabinet on June 16, 2026, represents a pivotal regulatory step in developing the entertainment sector ecosystem in the Kingdom. It aims to regulate, develop, and improve the quality of entertainment and supporting activities, thereby contributing to enhancing the sector's growth and sustainability, increasing its investment attractiveness, and improving the quality of services provided to beneficiaries, in line with the goals of Saudi Vision 2030.

An integrated regulatory framework. The system establishes a comprehensive regulatory framework for practicing entertainment and supporting activities by organizing licensing procedures and defining the necessary standards, requirements, and controls for practicing these activities, thereby improving operational efficiency, enhancing compliance, and achieving higher levels of quality in the entertainment services and experiences provided.

The system also enhances transparency, clarity of roles, rights, and obligations among all relevant parties. It grants the General Entertainment Authority the necessary regulatory and supervisory powers to oversee entertainment and supporting activities and to verify compliance with approved standards, controls, and requirements through monitoring, inspection, and violation enforcement, thereby supporting the construction of a more efficient and stable regulatory environment.

Establishing the concept of compliance. The system also establishes the concept of compliance in the entertainment sector by setting clear provisions for violations and penalties, thereby increasing adherence to approved requirements and standards, improving the quality of services provided, and fostering a more disciplined and reliable operational environment. The system is an extension of efforts to develop the entertainment sector in the Kingdom. This follows regulatory efforts that, since the beginning of 2024, have resulted in the classification of more than (1,200) investors in the entertainment sector and more than (4,500) entertainment activities, reflecting the development of the regulatory environment and the maturity of the sector. This system is an extension of the efforts to develop the entertainment sector in the Kingdom over the past years, contributing to improving the quality and diversity of entertainment activities and services, enhancing the beneficiary experience, and supporting Saudi Vision 2030's goals of improving quality of life and diversifying the national economy.

Objective of the system: The system aims to regulate, develop, and improve the quality of entertainment and supporting activities. ** Key provisions of the system: - It is not permitted to engage in entertainment or supporting activities without obtaining a license, permit, or accreditation certificate from the Authority in accordance with the system's provisions. - Private entertainment events and shows that are not open to the public are not considered entertainment and supporting activities covered by the system's provisions. - The Authority shall supervise entertainment and supporting activities, receive reports, and monitor violations of the system and its regulations. - The Authority may suspend any entertainment or supporting activities, in whole or in part, permanently or temporarily, according to the cases specified in the system. - The Board of Directors of the General Entertainment Authority shall issue the regulations within (180) days from the date of the system's publication.