The "Live the World Cup" event in Jeddah concluded yesterday, Sunday, after attracting more than 100,000 visitors over more than a month, offering an integrated fan experience that combined following the tournament matches with entertainment and interactive activities targeting various segments of the audience.

The event was held in the largest fan zone in Jeddah, featuring a comprehensive operational and entertainment system comprising nine diverse areas, designed to provide an experience that combines watching World Cup matches and enjoying accompanying activities.

The event included dedicated areas for fan gatherings and watching matches on giant screens, alongside e-sports tournaments and competitions aimed at the youth audience, as well as interactive experiences and photo spots inspired by the World Cup atmosphere.

The program also featured continuous entertainment shows between matches, a variety of shops and restaurants, in addition to dedicated spaces for sponsors, which contributed to diversifying the visitor experience and sustaining activities throughout the event period.