The 'Live the World Cup' event concluded today after attracting more than 100,000 visitors over the course of more than a month, amid an integrated fan experience combining match viewings with entertainment and interactive activities for various audience segments.

The event offered a comprehensive fan experience via the largest fan zone in Jeddah, along with an operational and entertainment system comprising nine diverse areas designed to provide an experience that blends watching World Cup matches with enjoying accompanying entertainment and interactive activities.

The event included dedicated areas for fan gatherings and watching matches on giant screens, alongside e-sports tournaments and competitions aimed at younger audiences, as well as interactive experiences and photo spots inspired by the World Cup atmosphere.

The program also featured continuous entertainment shows between matches, a selection of shops and restaurants, in addition to dedicated sponsor areas, which contributed to diversifying the visitor experience and maintaining activities throughout the event.