Board of Grievances Discusses Integration of Artificial Intelligence in Public Relations Sector

2026/07/17 15:33

The Board of Grievances, in cooperation with King Saud University, organized a workshop to discuss the transformations of public relations in light of artificial intelligence, aiming to enhance the efficiency of institutional communication and develop the capabilities of its employees, coinciding with the International Day of the profession.

The Board, represented by the Public Relations and Media Department, explained that the workshop addressed the importance of employing modern technologies responsibly within the work environment.

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It pointed out that the meeting was held via video conferencing to ensure the dissemination of knowledge to the largest possible segment of staff and employees.

Enhancing performance quality

The organizing body stated that this initiative is part of efforts to establish a culture of advanced institutional communication and develop the technical skills of human resources. It mentioned that integrating emerging technologies and artificial intelligence is a key step to enhance the quality of operational performance. The Board of Grievances noted that the trend towards digitizing public relations directly supports the strategic objectives of its 2030 system. It added that the accompanying events, held at the headquarters, aimed to encourage employees to adopt innovation in their daily work practices.

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