Sony, the company responsible for innovating and manufacturing electronic gaming systems, announced its adoption of artificial intelligence (AI), which forms a key pillar in the strategy for developing the PlayStation platform for the next phase. The Japanese company confirmed in its press statement its direction toward harnessing this technology to enhance developers' capabilities and accelerate production cycles for major games. Sony clarified that reliance on AI comes within the framework of support and empowerment, not replacement, as the Japanese company aims to reduce technical burdens and routine tasks that consume a long time from work teams, allowing developers to focus their creative efforts on story design and gameplay development. This approach comes at a time when major gaming companies are seeking to face increasing challenges in production costs and long development periods. By integrating these smart tools, Sony aspires to increase the efficiency of its studios and provide developers with advanced software solutions that help shorten complex technical processes without compromising the final quality of the product. The PlayStation platform includes a group of the world's most prominent games, including: God of War Ragnarök, the epic adventure journey with Kratos and his son Atreus within the world of Norse mythology, and Marvel's Spider-Man, in addition to the action-adventure game series Horizon.