A new report from Counterpoint shows that Huawei led the smartphone market in China in the second quarter of 2026, capturing the largest share of shipments, surpassing all competitors, while Apple ranked second.

Huawei achieved a market share of 23% of shipments during the period, compared to 18% in the same period last year, benefiting from a flexible pricing strategy and increased demand for the Enjoy 90 Pro Max, which features a Kirin processor supporting 5G and a large 8500 mAh battery.

The launch of the Pura X Max also strengthened the company's position in the luxury foldable phone market.

The report indicated that the Chinese market recorded a year-on-year decline of 2% in total smartphone sales, while Huawei saw a year-on-year growth in shipments of 24%.

Experts explained that the company benefited from the diversity of its portfolio and balanced pricing to attract different segments of users.

In contrast, Apple came in second place with a market share of 18%, supported by stable iPhone prices.

OPPO maintained third place with its share declining to 16%, while vivo fell to fourth place with roughly the same share.

Xiaomi and Honor ranked fifth and sixth respectively.

Sales of the Huawei Mate 80 series exceed 7.5 million units

The report noted that rising component and memory costs may drive a new wave of price increases to the market in the second half of 2026 as inventories arrive at higher prices than before.

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