Trump Media & Technology Group, owned by former U.S. President Donald Trump, is preparing to launch a paid service that gives traders and investors immediate access to posts from the highest-ranked accounts on the Truth Social platform, in a move targeting institutions that rely on fast access to information for investment decisions.

The company said in a statement that the new service, called Truth API, is scheduled to launch next month and will target institutions such as high-frequency trading firms and algorithmic trading companies that rely on getting data as soon as it is published.

Donald Trump tops the list of most-followed accounts on Truth Social with about 12.9 million followers, while his social media posts are known for their impact on global market movements. Several White House officials also have a large following on the platform.

The new service is the latest example of Trump's political role overlapping with his business interests, as he is the largest shareholder of Trump Media, while his stake is managed through a trust overseen by his son Donald Trump Jr.

Kevin McGirn, interim CEO of Trump Media, said the Truth API service could represent an important revenue source, but he did not disclose the subscription fee or the time advantage subscribers would have in viewing posts compared to other users.

Truth Social was the company's main product as Trump returned to power, after he launched it following his ban from Twitter and other platforms after the storming of the U.S. Capitol on January 6, 2021.

As part of its expansion, the company launched several new projects, including a prediction market for sports betting, holdings of virtual assets, as well as investment funds focused on security and defense, energy security, and real estate in Republican-leaning states.

Although Trump Media has not yet turned an annual profit, it remains one of the largest components of the U.S. president's wealth, with his stake estimated at about $7.9 billion, according to the Bloomberg Billionaires Index.

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